The Business of News

After class and the reading from the State of the News I was really thinking about news and the business of news. I guess I am shocked to see the actual statistics about how profitable newspapers still are. I feel that since my freshman year I have had the thought hammered into my head about how newspapers are dying, circulation is floundering and the newspaper world in a panic. While it is definitely true that newspapers must find news ways to adapt to a changing consumer market, the problem is by no means as dire as IC has always made it seem to me.  To be honest, before reading the State of the News article earlier this semester I didn't realize that newspapers were actually still making profits. They are still making a ton of money, why not devote a large chunk of those profits towards evolution of their news media?!